Sunday, June 29, 2008

JCPenny Speed Dressing

This Cannes Film award winning commercial is (not surprisingly)raising eyebrows. I love it. Great use of story. Not much in the way of commercial substance-- which are the best kinds of commercials. And the opposing internet and fundie buzz-wars are going to put JC Penny on the cool list for a bit. Hard to do when you are a company who started around 1902!!! (h/t dropkick monkey)